These social networking sites and channels are being researched in academia and these areas are going to become favorite in near future. In this globalized world where digital media is playing major role to promote globalization of journalism and media. Twitter use among world leaders and politicians particularly in election campaigns and for world agenda among the subjects and masses globally.
"Political economy" and "global public sphere" and are the key terms are being used in this modern world and it's only possible due to internet and digital world. David Weaver and fellow researcher use the term "global journalist" in his book published online in 2013 and also explain the role of digital media in this globalization. This is all possible due to internet and this digital devices and conducted study in 29 countries and conducted 27000 journalists all over the world. This clearly states that is possible only on due to communication and communication at global level because of internet and these social networks. Researchers and journalists and media professionals communicate with each other on emailing and smart phones.
It was my task to promote the Mass Media Feedback event by using tools of Public Relations and Advertising. Since it was mandatory to promote without spending any single penny, it was more convenient to promote this event using different social networks. As I mentioned above that there are number of social networks that are being in practice throughout the globe. I took two internationally popular social networks to do this practice. I had to target audience from Russia and Pakistan especially from English speaking sector.
When same promotions were tried to Facebook, few Pakistani showed their interest to know about this. May be it was language barrier to understand that what the text written on poster was actually. That's why some people liked that poster may be for its design or reading names of Twitter, Facebook, Instagram and VK with each other for feedback. Some Pakistani friends asked about this by sending me text messages in Facebook messenger and Whatsapp.
I also sent mentioned poster and information to more or less 150 contacts in my mobile phone through Whatsapp. More than 100 people gave me the feedback right after sending them. They asked the purpose, venue, topic and some other questions about that. Because almost people were same to whom I sent by Whatsapp, in the case of Viber. That's why only 10 recipients replied with the similar questions. But only 3 people replied my emails.